ad exchange - An Overview
ad exchange - An Overview
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Publishers may get the most income within the bidder spending the very best rate, and advertisers can secure their adverts displayed to the proper folks at the ideal spot. What is Programmatic marketing?
Choosing the right advert exchange is important for publishers aiming to monetize their inventory and achieve a wider viewers.
GumGum phone calls itself a “contextual intelligence” firm. Just, Consequently it makes use of the data on your site — i.e. the precise information of a site post, image, or video clip — to provide extremely focused adverts towards your audience.
AdStream, to empower you to definitely Show higher-quality movie advertisements on your website, which provides benefit to consumers and offers an extra supply of earnings. This can raise earnings by 23%.
减少交易成本： 如果没有广告网络，每个广告主的每个广告投放都需要和各个网站去签订合约，同时要研究每个媒体的分类及价值，可想而知，这样的成本是非常高昂的，广告网络简化了这些繁复的工作，让广告投放变得简单，接触面更广，极大地减少了成本。
A non-public advert exchange is actually a limited marketplace in which the publisher invitations only selected advertisers to bid for their advert Area.
User retention price is probably the metrics any company should really never ever stop monitoring. Find out its definition and the way to calculate it!
A dominant trend Within this Area could be the escalating attractiveness of personal marketplaces, which could just take in excess of the industry share from open up marketplaces. We must wait around and see if that translates into truth at any time shortly.
An ad exchange is know-how Employed in programmatic promotion that facilitates the buying and advertising of electronic stock making use of real-time bidding (RTB).
我们讨论了两种平台的涵义、不同点以及各自的价值，一个经常被问到的问题是：广告网络是否会被广告交易平台所取代，还是他们会共存？虽然很多西方的专家认为广告交易会逐步取代广告网络，但我认为这在近期是不可能的，在未来几年中发生的可能性也不是很大，就像类似淘宝的网上购物的出现并不会完全取代家乐福一类的超市一样。当广告交易平台逐步改进的同时，广告网络的技术也在不断更新，相互之间既有竞争，又互为补充，广告交易平台抢占一些广告网络的流量是很正常的，因为广告交易是一个全新的模式，有其创新的价值，其增长所蚕食的广告预算是展示类广告的整体预算，必定会对同样处于这一范畴内的广告网络产生挤压，所以广告交易初期会有一个快速增长的过程，但当广告网络不断改进自己，提供类似实时竞价接口、行为定向等功能时，双方的融合就会形成良性互补的局面。
提高投放效率和灵活度：广告主可以通过需求端平台下单，不再需要与广告网络公司一样进行简报及价格谈判，投放中随时可以做投放参数的修改，非常高效和灵活。
Exhibit your brand name to more people Put your model to choose from to enhance website reach and engagement. Current market your application to new customers Place your application before the best users to travel downloads and engagement.
Assorted Advertiser Community: The ad exchange must have a various advertiser network, giving entry to a variety of possible prospective buyers and escalating your probabilities of generating a sale.
Index Exchange is an advertisement exchange that emphasizes substantial-excellent adverts and personalized deals with need companions. Even though it does have an open up marketplace, That is an advert exchange that’s more focused on PMP and preferred discounts.